Wall Street Journal logoIn a recent Wall Street Journal article, “The Data-Driven Rebirth of a Salesman”, the authors wonder if Willy Loman, the beleaguered road warrior of Death of a Salesman, would recognize today’s technology-dependent sales environment. They then detail how software tools that combine predictive analytics and automation are pushing sales into a new era of efficiency.

The article notes that Siemens PLM Software conducted an experiment to test the predictive power of SalesPredict by combining data from approximately 20 of their existing customers with information from thousands of other companies. SalesPredict passed the test, successfully identifying the 20 as high-value prospects.

“The results were ‘astonishing,’ said Zvi Feuer, senior vice president of manufacturing engineering software at Siemens PLM.”

Original article source: